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thibaud

Augmented reality directly on the product packaging

November 27

Augmented reality grows more and more, is found on an increasing number of media: computer, mobile car ...

Chocapic a try with a box of cereal "Arthur and the Invisibles," which takes a new dimension.

This example is only one track to the merit of showing that the potential is large.

The possibilities offered by the development of a technology of this type are to follow with interest. Packaging become a multimedia support with costs that do not seem to run very large.

One can then imagine systems with ever more extensive interaction of objective reality.

For further information on the subject: Augmented reality on mobile

Category: Marketing , Web

Comments

On 02/12/2009 at 11:35, Thomas said:

Thomas

As you said Thibaut, a very large potential for augmented reality. This is a strong trend of the moment!

More info on all areas of application here: http://olivier.schimpf.cc/2009/11/30/la-realite-augmentee-augmented-reality-quest-que-cest/

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