Let's start with a small presentation of the new Google service.

Google finally launched into the world of social networking!

The strong points to remember

• Directly integrated in Gmail, Google's webmail
• A mobile version of Google Buzz with geolocation ...
• An algorithm for ranking and classification of content ... so a priori relevance optimized messages
• Interaction with many services (Flickr, Picasa, Twitter etc ...) but for now Facebook ... Strange is not it? ;-)

Video produced by Jean-François Ruiz for a detailed vision of the new service Google Buzz

It was time to counter Facebook!

Facebook undisputed leader of the social web with over 400 million users worldwide is already well established with a good head start and continuous innovation. But despite Google's delayed reaction can count on Gmail users (180 million) to start the machine.

Nothing is played between two players ... Facebook in turn prepares a webmail to Gmail just to compete ...

So we have to monitor the use and development of Buzz ! But one thing is certain ... In the end, only one remains! :-)

The ad campaign Vivastreet by the agency Buzzman , simple ideas but always catchy.

A simple misunderstandings of situations with which our imagination run faster ... and that's it ... There are all elements of a good buzz, with a broadcast TV (TF1) and web.

Vivastreet is an online free classifieds general ... you were looking for a car, an apartment, a combine harvester, dancers Sirtaki or even a wench ...

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A new search engine has found a truly original idea of buzz to download the iphone app.

In this video, a developer reveals the hidden function of its application to undress people! A really catchy idea that inevitably arouses the interest of first impression ...

Little reminder of the elements of a good buzz:

• an original idea
• a hint of credibility
• create an emotion
• Upload and share up to boost circulation
• transform the Internet into actors

In the case of Nomao the idea is interesting ... remains to be seen whether the expansion of the buzz will be quickly and efficiently

Martine returns to children's rooms and vinyl on our shelves ...

It was thought that only DJ or hip musicos buying vinyl ... but the numbers speak: despite the boom of digital technology and the fall of the notorious CD, sales of the 33 towers have almost doubled in one year!

33 Towers, The Return!
We are addicted to LENCO L-69, the plate that records the LP on a USB key!

More chic than a compact disc, more sensual than MP3, the LP is to music what the Pleiades is to literature. Cult object, it seduces even the young and those not suitable for platinum.

Today the majors publish their best-selling albums in vinyl and many record companies couple the release of an album with a vinyl edition (like the novelty of Nirvana concert with EMI last December) ...

Spread the word: the cake is not ready to surrender!

Back after the holidays high in calories ... a little focus on two original street marketing operations during the holidays.

From December 12 to 20, Fiat has played with Mother Christmas ... rather beautiful: distribution of gifts bearing the image of the brand.

But this year the prize for originality comes clearly to the new mini cooper

Augmented reality grows more and more, is found on an increasing number of media: computer, mobile car ...

Chocapic a try with a box of cereal "Arthur and the Invisibles," which takes a new dimension.

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